Apple Music Now Has More Paid US Subscribers Than Spotify

Apple Music has gone past the number of paid subscribers for Spotify in the United States. As per reports, this shift has happened in the early part of this year. In the month of February, Apple had in excess of 28 million US subscribers compared to the 26 million paid US subscribers for Spotify. Apple Music has been making an addition to its subscribers in a more rapid manner than Spotify. Due to this reason, their monthly growth rate has gone up from 2.6 to 3 percent. On the other hand, Spotify has had a rise from 1.5 to 2 percent.

The growth for Apple Music is getting noticed even in areas out of the United States as well. Globally, Apple Music is currently seeing a growth of around 2.4 to 2.8%, compared to Spotify 2 to 2.3%. The gap is beginning to close in for other markets outside the United States. These reported numbers only refer to paying subscribers and do not include any user, who is there on Apple Music for a trial of three months. In the case of Spotify, these do not include the subscription tier supported by ads. If the free tiers were indeed included in the figures, Spotify would surely have lot many users in the United States.

Apple Music manages to offer discounts for families and students but still has to partner with another video streaming organization to offer a bundle similar to that of Spotify. Apple has become quite focused on its services business in recent times due to the high-profit margin because of monthly and yearly subscription costs. In the latter half of 2019, users will get a chance to sign up for Apple Arcade as well as Apple TV+. Both these services have not yet received any price point.

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